If you only need testing and light drafting, Free works. Starter fits solo publishing. Pro is where multi-channel operations and automation begin to pay off.
Plans & Pricing
Pricing Details
Compare everything included in each plan. Start free and upgrade when you need more scale, channels, automation, and team controls.
- One connected marketing workspace
- Free to start
- Built for content, campaigns, and automation
Once approvals, collaboration, and campaign workflows matter, the Pro tier becomes the practical baseline instead of a nice-to-have upgrade.
Enterprise is mainly about scale, governance, procurement, private integrations, and contract-backed operating requirements.
- Lab
- Connector
- Post
- Campaigns
- Automate
- Analytics
- Collaborate
Plan Snapshots
Pick a base plan by monthly scale, then extend with add-ons or enterprise controls when needed.
Free
$0
For creators & explorers
- 100 AI prompts / month
- Posts: 0 / month (draft only)
- Schedules: 0 / month
- Channels: 0 connected publish channels
- AI Studio and templates
- Basic analytics
- Community support
Starter
$29/month
For solo marketers & creators
- 500 AI prompts / month
- Posts: 30 / month
- Schedules: 30 / month
- Channels: up to 3
- Social scheduling and publishing
- Major platform connections
- 1 user + email support
Pro
$99/month
For growing teams
- 2,000 AI prompts / month
- Posts: 120 / month
- Schedules: 120 / month
- Channels: up to 7
- Campaigns + paid ad publishing
- Automation + collaboration
- Up to 5 users + priority support
Enterprise
Custom
For large organizations
- Unlimited AI and campaign scale
- Posts: 500+ / month (custom)
- Schedules: 500+ / month (custom)
- Channels: 14+ (custom)
- Custom integrations and data flows
- Security review, DPA, procurement
- Unlimited users + dedicated success
From Explore To Launch
How plans map to the Athenous workflow
The product experience follows the same path as the features page: start in AI, connect channels, publish, then scale with automation, analytics, and team workflows.
Draft in Lab
Use AI prompts, templates, and idea generation to create first-draft content, hooks, and campaign direction.
See AI featuresConnect and publish
Starter and above unlock the real execution layer: social scheduling, channel connections, and multi-channel publishing.
See publishing limitsScale with control
Pro and Enterprise add automation, analytics, team approvals, and campaign operations for repeatable growth workflows.
See governance controlsCore Comparison
Fast overview of what unlocks at each tier.
| Feature | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| AI prompts / month | 100 | 500 | 2,000 | Unlimited |
| Organic social scheduling | - | Yes | Yes | Yes |
| Paid campaign publishing | - | - | Yes | Yes |
| Automation workflows | - | - | Yes | Yes |
| Team workspaces | - | 1 user | Up to 5 users | Unlimited users |
| API / CLI access | - | Basic | Advanced | Full + custom |
| Support | Community | Priority | Dedicated success |
Volume Limits
Monthly post, schedule, and channel limits by plan.
| Detailed Limits (Monthly) | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Number of posts | 0 (draft only) | 30 | 120 | 500+ (custom) |
| Number of schedules | 0 | 30 | 120 | 500+ (custom) |
| Number of channels | 0 | Up to 3 | Up to 7 | 14+ (custom) |
| Recommended weekly post cadence | Draft only | 7 posts/week | 30 posts/week | 125+ posts/week |
| Maximum users | 1 | 1 | 5 | Unlimited |
All Features in Athenous
Complete feature catalog across AI Generation, Social Media, Marketing Campaigns, and Platform Foundation.
AI Generation
- Athenous Lab with 27+ AI tools
- AI ad copy and social post generation
- Email and campaign brief generation
- Content templates and reusable prompt library
- Sentiment analysis for copy and campaigns
- Multi-variant output for A/B testing
Social Media
- Unified content calendar and planner
- Post scheduling and multi-channel publishing
- Connections: Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Pinterest, Snapchat, Reddit
- Smart-time suggestions for scheduling
- Creative library for assets and drafts
- Organic performance analytics dashboard
Marketing Campaigns
- Campaign builder and paid ad publishing
- Platform support: Meta, Google, LinkedIn, TikTok, Amazon, Microsoft
- AI budget allocation by channel
- A/B testing with winner declaration
- Lead scoring and bid optimization workflows
- Attribution and campaign performance reporting
Platform Foundation
- Workflow automation rules and triggers
- Bulk operations (bulk create, bulk schedule, bulk edit)
- CSV import/export for posts and campaign data
- Asset import/export with metadata mapping
- Team collaboration and approval flows
- Role-based workspaces for teams/agencies
- Integration tools: Zapier, webhooks, and custom connectors
- REST API and CLI access by tier
- Security review, DPA, and procurement support
- Dedicated success, SLA, and enterprise onboarding
Feature-Level Limits
Detailed caps for APIs, workflows, integration endpoints, and reporting by plan.
| Feature Limit by Plan | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| AI prompts / month | 100 | 500 | 2,000 | Unlimited |
| AI tool runs / month | 100 | 500 | 2,000 | Unlimited |
| Content templates | 10 saved | 100 saved | 500 saved | Unlimited |
| Social posts published / month | 0 | 30 | 120 | 500+ custom |
| Scheduled posts / month | 0 | 30 | 120 | 500+ custom |
| Connected social channels | 0 | Up to 3 | Up to 7 | 14+ custom |
| Content calendar workspaces | 1 | 1 | 5 | Unlimited |
| Paid campaigns / month | 0 | 0 | 30 | Unlimited |
| Paid ad channels | 0 | 0 | Up to 4 | All supported + custom |
| A/B tests / month | 0 | 0 | 25 | Unlimited |
| Automation rules | 0 | 0 | 50 | Unlimited |
| Automation workflows (multi-step) | 0 | 0 | 20 | Unlimited |
| Bulk operations / month | 0 | 50 actions | 500 actions | Unlimited |
| CSV import rows / month | 0 | 5,000 | 50,000 | 500,000+ custom |
| CSV export rows / month | 100 | 25,000 | 250,000 | 2,000,000+ custom |
| Native integrations | 0 | 3 | 10 | Unlimited |
| Webhook endpoints | 0 | 2 | 20 | Unlimited |
| Custom connector slots | 0 | 0 | 2 | Unlimited |
| Bulk schedule queue size | 0 | 100 posts | 1,000 posts | 10,000+ custom |
| Team users | 1 | 1 | Up to 5 | Unlimited |
| Approval flows | 0 | Basic | Advanced | Advanced + custom |
| Analytics dashboards | Basic | Basic | Advanced | Advanced + custom reports |
| Attribution reports | 0 | 0 | Standard | Multi-touch + custom |
| API access | 0 | Basic read | Full API | Full API + private integrations |
| CLI access | 0 | Basic | Advanced | Advanced + batch tooling |
| Support SLA | Community | Priority | Dedicated success + SLA |
Full Function Breakdown
Every major Athenous function, what it does, and how it is available by plan.
| Function | What it does | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|---|
| AI Prompt Studio | Generate first-draft marketing copy from prompts | 100 / month | 500 / month | 2,000 / month | Unlimited |
| AI Tool Runs | Use specialized generation/optimization tools | 100 / month | 500 / month | 2,000 / month | Unlimited |
| Content Templates | Save and reuse winning prompt structures | 10 saved | 100 saved | 500 saved | Unlimited |
| Variant Generator | Create multiple copy variants for one brief | Basic | Standard | Advanced | Unlimited |
| Sentiment Analyzer | Score tone/sentiment of generated copy | Basic | Basic | Advanced | Advanced + custom |
| Content Planner | Plan weekly/monthly content calendars | 1 workspace | 1 workspace | 5 workspaces | Unlimited |
| Post Composer | Create final posts with channel formatting | Draft only | Yes | Yes | Yes |
| Social Publishing | Publish posts directly to connected channels | No | 30 / month | 120 / month | 500+ custom |
| Scheduling Engine | Queue posts for future posting times | No | 30 / month | 120 / month | 500+ custom |
| Smart-Time Suggestions | Recommend best time to publish by channel | No | Basic | Advanced | Advanced + custom |
| Channel Connections | Connect social and ad platform accounts | 0 | Up to 3 | Up to 7 | 14+ custom |
| Media Library | Store creatives, drafts, tags, and folders | Basic | Standard | Advanced | Enterprise-scale |
| Campaign Builder | Create paid ad campaign structures | No | No | Up to 30 / month | Unlimited |
| Paid Ad Publishing | Launch paid campaigns to ad platforms | No | No | Yes | Yes |
| Budget Allocator AI | Suggest budget allocation across channels | No | No | Standard | Advanced + custom |
| A/B Test Manager | Run and evaluate controlled campaign tests | No | No | 25 / month | Unlimited |
| Lead Scoring | Score lead quality and purchase intent | No | No | Standard | Advanced + custom |
| Attribution Reporting | Track channel contribution to outcomes | No | No | Standard | Multi-touch + custom |
| Automation Rules | Trigger actions from events/thresholds | No | No | 50 rules | Unlimited |
| Automation Workflows | Multi-step automation pipelines | No | No | 20 flows | Unlimited |
| Bulk Create | Create many posts/campaign drafts at once | No | 50 actions | 500 actions | Unlimited |
| Bulk Schedule | Queue many posts in one operation | No | 100 queue size | 1,000 queue size | 10,000+ custom |
| Bulk Edit | Apply mass edits to post metadata | No | Basic | Advanced | Advanced + policies |
| CSV Import | Import posts/assets from CSV | No | 5,000 rows | 50,000 rows | 500,000+ custom |
| CSV Export | Export reporting and content datasets | 100 rows | 25,000 rows | 250,000 rows | 2,000,000+ custom |
| Asset Import/Export | Move creative assets with metadata | Basic export | Standard | Advanced | Advanced + mapping |
| Team Seats | Member accounts with role permissions | 1 user | 1 user | Up to 5 users | Unlimited |
| Approval Flows | Review and approve before publishing | No | Basic | Advanced | Advanced + custom |
| Client/Workspace Isolation | Separate brand/client environments | No | Basic | Yes | Yes + enterprise controls |
| Analytics Dashboards | Unified dashboards for social/campaign metrics | Basic | Basic | Advanced | Advanced + custom reports |
| REST API | Programmatic integration access | No | Basic read | Full API | Full API + private integrations |
| CLI | Command-line automation workflows | No | Basic | Advanced | Advanced + batch tooling |
| Native Integrations | Out-of-box integrations with connectors | 0 | 3 | 10 | Unlimited |
| Webhook Endpoints | Push events to external systems | 0 | 2 | 20 | Unlimited |
| Custom Connector Slots | Dedicated custom integration connectors | 0 | 0 | 2 | Unlimited |
| Support Model | Help channel and response priority | Community | Priority | Dedicated success + SLA | |
| Security & Compliance | DPA, security review, procurement support | No | Basic docs | Standard | Full enterprise package |
Advanced Limits, Overage, and Add-ons
More details on fair-usage controls, overage handling, and optional add-on packs.
| Advanced Limit | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| API requests / day | 0 | 1,000 | 20,000 | Custom SLA |
| Webhook deliveries / month | 0 | 5,000 | 100,000 | Custom SLA |
| Automation executions / month | 0 | 0 | 50,000 | Unlimited / policy based |
| Asset storage | 500 MB | 20 GB | 200 GB | Custom TB tiers |
| Data retention window | 30 days | 180 days | 24 months | Custom retention policy |
| Audit log retention | No | 30 days | 12 months | Custom + export |
| Overage / Add-on | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Extra AI prompt pack | Not available | 1,000 prompts add-on | 10,000 prompts add-on | Contract bundle |
| Extra social channel pack | Not available | +2 channels / pack | +5 channels / pack | Custom channel expansion |
| Extra user seat | Not available | Add-on seat | Add-on seat | Included / negotiated |
| Managed onboarding | Self-serve only | Optional | Optional | Included |
| Priority support upgrade | Not available | Optional | Included | Included + TAM |
| Custom integration implementation | Not available | Not available | Optional | Included scope-based |
Governance and Security Controls
Detailed control surface by plan for access, auditability, compliance, and reliability.
| Control / Governance Function | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Role-based access control (RBAC) | Single owner only | Owner + editor | Multi-role | Custom RBAC policy |
| SSO / SAML | No | No | Optional add-on | Included |
| MFA enforcement policy | User optional | User optional | Workspace-level | Org-level required |
| IP allowlist | No | No | Optional | Included |
| Action-level audit logs | No | Basic | Full logs | Full + export API |
| Approval policy templates | No | Basic | Advanced | Custom policy engine |
| Data residency options | Default region | Default region | Region select | Dedicated region policy |
| DPA / procurement package | No | Standard DPA | Standard + security summary | Full enterprise package |
| SLA | Best effort | Best effort | Business SLA | Custom contractual SLA |
| Incident response channel | Community updates | Email updates | Priority support queue | Dedicated TAM + escalation path |
Data Operations and Migration
Import, export, backup, migration, and bulk data lifecycle capabilities by plan.
| Data Operation | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Historical content import | No | CSV manual | CSV + API | Assisted migration |
| Bulk media import | No | Up to 2 GB / month | Up to 20 GB / month | Custom high-volume lanes |
| Bulk metadata mapping | No | Basic fields | Advanced mapping | Custom schema mapping |
| Scheduled exports | No | Weekly | Daily | Hourly / event-based |
| Automated backups | Platform default | Platform default | Retention controls | Custom backup policy |
| Data deletion workflow | Manual request | Self-serve | Self-serve + approvals | Policy-driven + API |
| Workspace cloning | No | 1 clone / month | 20 clones / month | Unlimited |
| Cross-workspace move/copy | No | Basic | Advanced bulk | Advanced + governance policy |
| Archive / restore | No | Basic archive | Archive + restore | Policy retention + restore API |
Prices in USD. Annual billing saves 20% on Starter and Pro. AI credits and optional ads performance fees may apply based on usage.
Resources & guides
Go deeper before you choose a plan
Use the same help and guide content from the rest of Athenous to understand how pricing maps to the actual product workflow.
Getting started
Pricing FAQ
The most important questions people ask before choosing a plan.
What is the difference between Free and Starter?
Free is for testing Athenous Lab and understanding the workflow. Starter is where actual publishing begins, with social scheduling, connected channels, and recurring monthly usage limits.
When should a team move to Pro?
Move to Pro when you need campaign publishing, automation, collaboration, approvals, or more multi-channel volume. It is the first plan designed for repeatable team operations rather than individual experimentation.
Does Enterprise only mean more volume?
No. Enterprise is also about governance, procurement, SSO, auditability, private integrations, support commitments, and custom operating policies in addition to higher usage capacity.
Are AI prompts the same as posts?
No. AI prompts represent generation usage in Athenous Lab. Posts and schedules are separate operational limits tied to publishing workflows and connected channels.
Can I start small and upgrade later?
Yes. The pricing model is designed so users can begin with Free or Starter, validate their workflow, and upgrade into Pro or Enterprise when they need more channels, users, campaigns, and automation depth.
✦ Start today — it’s free
Choose the right plan,
then start building.
Use Free to test the workflow, move to Starter for publishing, and step into Pro when your team needs campaigns, automation, and approvals.
- No credit card required
- Free plan available
- Upgrade when volume grows
Agency and enterprise onboarding available.