Email is personal and often compliance-sensitive, so knowing where AI adds value and where you need a human in the loop keeps quality high and risk low.
Subject lines and short hooks
AI is great for generating many subject-line options or opening lines. Give it context (audience, offer, tone) and pick the best or blend a few. This is low risk and fast—ideal for testing and iteration.
Body copy and sequences
Use AI for first drafts and for filling out sequence steps (welcome, nurture, re-engagement). Always edit for accuracy, tone, and links. Avoid letting AI write anything that makes a promise you can’t keep or that touches legal or billing.
Where to draw the line
Transactional emails, legal notices, and highly personalized one-to-one outreach should stay human-written or at least human-approved. Use AI to speed up the rest so you have more time for the emails that truly need a personal touch.
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