LinkedIn and Instagram Workflow in Athenous: One Brief, Two Channels

Running LinkedIn and Instagram from one place saves time and keeps messaging aligned. In Athenous you connect both accounts in Connections, create one brief in Athenous Lab, get platform-specific copy, then schedule in Post to one or both channels. No switching apps.

Connect LinkedIn and Instagram in Connections

In the app, open the Connector module and add your LinkedIn page and Instagram account. Once connected, they appear in Post when you create or schedule content. You choose which channel(s) each post goes to.

One brief in Lab, two formats

In Athenous Lab run Content Generation with your core message. Select LinkedIn for a professional, longer variant and Instagram for a shorter, punchier one. Use the same product or campaign brief; Lab adapts tone and length. See AI LinkedIn post generator and AI Instagram post generator for platform-specific tips.

Schedule from Post

Create a post in Post, paste or use the Lab output, and select LinkedIn, Instagram, or both. Set date and time once or per channel. Your calendar shows all scheduled posts in one view. For the full flow, read from idea to publish: cross-platform publishing with Athenous.